Ep 1.3 - The Importance of Customization in Subscription-first Business

In this session I'll discuss how you can use the concept of personalization and customization in every phase of your business, from prospecting, lead gen, engagement, conversion, post-sale and even post-churn. 

In the session there are examples of each phase and how we deploy it for our businesses to enhance the perception of our business and the perceived customization of the customer. 

Let me know if you have any questions!